Counter Tools is excited to announce the launch of our new brand identity as part of the ongoing evolution of our work. We have updated our logo and other brand elements to better reflect who we are.
Inspired by both a compass and a star, our new logo represents a guiding tool. The interlocking triangles symbolize the interconnectivity of a community and the power of working together.
Counter Tools was founded in 2012 with the mission to empower communities to become healthier places for all. Despite the change in our appearance, our mission and core values remain the same. We are a 501(c)(3) public health consulting organization that aims to promote health equity by reducing the detrimental impact of unhealthy substances at the consumer’s primary point of contact: the retail environment.
Since our founding, our team of public health experts has helped communities across the country — in over 30 states and counting — enact meaningful policy change. We provide reliable technology, accessible data analytics, and full-spectrum support, tailored to address the unique needs of each community we serve. We partner with you throughout the entire policy change process — from planning and implementation to enforcement and evaluation.
Thank you for being a part of the Counter Tools community through its many growth spurts. We encourage you to explore our new website to find resources and the latest news. Contact us for more details or to share your feedback!
