Success Stories

Our partners have achieved great successes in public health. We recognize their hard work and leadership in creating healthier communities. We hope these stories inspire your work around place-based public health.

Virginia photo by Stephen Poore on Unsplash

Virginia and Counter Tools entered into a project to create an accurate state-wide tobacco retailer list, utilizing data integration and ground truthing work. Deepening local understanding of the effect of the tobacco retailer environment on health enabled Virginia to develop a statewide infrastructure for tobacco use prevention and control.

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Reality Check protesters

Reality Check empowers youth to become leaders and fight against the tobacco industry through grassroots mobilization and education. Counter Tools has partnered with Reality Check to conduct training sessions for educating youth on tobacco and do advocacy work through rallying at the annual Altria shareholder’s meeting.

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Gainesville Florida

Counter Tools has partnered with Florida Department of Health’s Bureau of Tobacco-Free Florida since 2013 to survey the retail environment and spread awareness around healthy retail, and in more recent years the work has shifted focus to passing policies. In January 2019, Alachua County implemented a local tobacco retailer licensing policy, raised the minimum legal sales age for tobacco to 21, and required any new tobacco retailers to be located at least 1000ft away from schools.

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Our Partners

American Lung Association logo
CDC logo
ChangeLab Solutions logo
Center for Tobacco Free Kids logo
Geographic Health Equity Alliance
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Reality Check logo
Truth Initiative logo
University of North Carolina logo
University of Virginia
Public Health Law Center logo

What Our Partners Say

“I can’t say enough how much I appreciate and value our partnership. We couldn’t be happier with the expertise, the TA, the software, everything. With your help, we have completely reinvented our Synar program and become one of the leaders across the state.”

Colleen Hughes, Prevention Specialist, Virginia Department of Behavioral Health & Development Services

“Counter Tools has been a great partner and assists in implementing a statewide POS effort. We value their expertise and contributions to our team.”

Cassandra, Minnesota Department of Health

“Counter Tools brings the expertise and education our youth need… The broader, deeper learning experience they provide gets our young people thinking Big Picture–about how they can get out and contribute to their local community AND change the world.”

Jonathan Chaffee, Reality Check

“They are thorough, responsive, and professional. Counter Tools staff is reliable and timely.”

Ian, South Carolina Tobacco Free Collaborative

In The News

ABC17 Logo

January 22, 2020 | ABC17 KMIZ

The Columbia City Council of Missouri voted to take part in a pilot program to gather data on tobacco retailers in the city. This program, run by Counter Tools and Truth Initiative, aims to identify which retailers are selling tobacco and nicotine products within the community and if they are licensed, with the goal of informing future public health initiatives.

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Health Promotion Practice logo

January 7, 2020 | Health Promotion Practice, SAGE Journals

The Department of Public Health Education at UNC Greensboro conducted analyses of tobacco ads at local retail stores. Using Counter Tools software they identified a sample of stores in communities of high African American population. They found that ads in these communities “disproportionately employ misdirection messaging strategies that prey upon and may thus exacerbate existing vulnerabilities.”

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Truth Initiative report

December 11, 2019 |  Truth Initiative

Counter Tools partnered with Truth Initiative® on a pilot study using store assessment questions that focused on the sale of flavored tobacco products.

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CDC logo

June 25, 2019 | CDC Office on Smoking and Health

The Indiana State Department of Health’s tobacco control program was featured in Programs in Action by the Centers for Disease Control and Prevention’s Office on Smoking and Health. Counter Tools helped train community organizations to study tobacco product availability and advertising in stores.

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June 3, 2019 | Innovate Carolina

Counter Tools was featured in Innovate Carolina’s weekly newsletter, IN the Know, and gives an overview of the background of Counter Tools, our work, and partner successes. IN the Know shares interesting and inspiring news and updates about innovative and entrepreneurial activity at the University of North Carolina at Chapel Hill, which is where Counter Tools was founded.

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Partner News

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