With our partners, we advance place-based public health by enacting and enforcing policy, systems, and environmental interventions that promote health equity across communities.
We aim to reduce the detrimental impact of unhealthy substances such as tobacco, alcohol, and unhealthy food at the consumer’s primary point of exposure and access: the retail environment.
What We Do
Counter Tools draws on the best available science and an evidence-based model of change to help state and local-level partners reduce the impact of products that harm the health of individuals and communities. Based on a community’s needs, our work can focus on prevention strategies, enforcement tactics, or a combination of both.
With a team of public health experts, we are proud to offer extensive training, technical assistance, and advanced technology aimed at increasing our partners’ capacity to build healthier communities for all.
Our Partners
We work collaboratively with our partners to advance their goals around place-based public health. Our partners are government agencies, nonprofits, universities, and educational organizations with a diversity of geographic and demographic characteristics, capacity, and political landscape.
Map markers
- ChangeLab Solutions
- Lee’s Summit CARES
- Public Health Law Center
- Community Advocates
- American Lung Association
- PEER Services
- Case Western Reserve University Prevention Research Center
- University of Kentucky
- CDC Office on Smoking and Health
- Charleston Center
- University of North Carolina
- University of Virginia
- CADCA Geographic Health Equity Alliance
- National Association of County & City Health Officials
- Campaign for Tobacco-Free Kids
- Truth Initiative
- Reality Check
- Preventing Tobacco Addiction Foundation / T21
What Our Partners Say
“I can’t say enough how much I appreciate and value our partnership. We couldn’t be happier with the expertise, the TA, the software, everything. With your help, we have completely reinvented our Synar program and become one of the leaders across the state.”
“They are thorough, responsive, and professional. Counter Tools staff is reliable and timely.”
“Counter Tools has been a great partner and assists in implementing a statewide POS effort. We value their expertise and contributions to our team.”
“Innovative, engaging and will help continue momentum for local policy action.”
“Counter Tools brings the expertise and education our youth need… The broader, deeper learning experience they provide gets our young people thinking Big Picture–about how they can get out and contribute to their local community AND change the world.”
Recent Blog Posts
Derived psychoactive cannabis products in the retail environment
Derived Psychoactive Cannabis Products (DPCPs) refer to a wide range of products with psychoactive properties similar to cannabis that are [More]
We’re hiring a new project director!
Counter Tools invites applications for a Project Director position. The Project Director provides timely and high-quality project management, training, and technical [More]
Tobacco Retailers Contracting with Big Tobacco
Tobacco retailers that contract with Big Tobacco companies are required to post “corrective statements” between now and June 30, 2025. This is a [More]
New partnerships taking flight
We are excited to partner in new ways with the Minnesota Department of Health (MDH) to support MDH in working [More]
Delaying the rules to end menthol cigarettes will continue to cost lives
Yesterday the Biden administration announced that it will delay issuing the rules to eliminate menthol cigarettes and flavored cigars until [More]
Updated Report: Tobacco Companies and Convenience Stores Partner to Hook Kids, Fight Life-Saving Policies
Campaign for Tobacco-Free Kids has released an updated version of the report Deadly Alliance: How Big Tobacco and Convenience Stores [More]
CounterTobacco.org’s 12th Annual Point-of-Sale Tobacco Marketing Photo Contest
CounterTobacco.org’s 12th Annual Point-of-Sale Tobacco Marketing Photo Contest is here! Each year we host this contest to showcase what’s happening in the tobacco retail [More]
Webinar: Environmental Scans for Alcohol Policy Change with the Alcohol Policy Resource Center
We are excited to announce a collaborative webinar with the Alcohol Policy Resource Center. The Environmental Scans for Alcohol Policy [More]
Get in Touch!
Join us in advancing place-based public health.
Contact us at [email protected] or use the form below.