Let’s inspire meaningful policy change in your community.
Counter Tools is a public health consulting organization that empowers communities to become healthier places for all. We promote health equity by reducing the detrimental impact of unhealthy substances at the consumer’s primary point of contact: the retail environment.
What we do
Our team of public health experts helps communities across the country — in over 35 states and counting — work toward policy change at the state and local levels. We do this by providing:
Comprehensive Guidance
We offer full-spectrum support, tailored to your community’s needs. First, we listen to understand your goals. Then, we provide the tools, the training, the evidence-based best practices, and the storytelling services you need to meet those goals.
Accessible Analytics
We aim to make complex data digestible. We are here to reduce the analytical burden for you — and for your community members — so you can focus on what matters: promoting positive health outcomes for all.
Niche Expertise
We know how the retail environment affects community health, and we understand how to influence the policy change process — from planning and implementation to enforcement and evaluation.
When you partner with Counter Tools, you can expect:
Bespoke Consulting
Receive guidance for goal setting, strategic planning, project management, community engagement, and data collection.
Storytelling Support
Tell your community’s unique story and state of health in a way that will raise awareness and support policy change.
Custom Training
Engage in dynamic discussions about your challenges and goals during webinars and training sessions tailored for your community.
Trustworthy Tech
Use our proprietary software to facilitate data collection, synthesis, and reporting — and gain the insights you need to influence change.
Hear what they have to say
“Counter Tools brings the expertise and education our youth need. The broader, deeper learning experience they provide gets our young people thinking Big Picture — about how they can get out and contribute to their local community AND change the world.”
“Innovative, engaging, and will help continue momentum for local policy action.”
“I can’t say enough about how much I appreciate and value our partnership. We couldn’t be happier with the expertise, the TA, the software — everything. With your help, we have completely reinvented our Synar program and have become one of the leaders across the state.”
“They are thorough, responsive, and professional. The Counter Tools staff is reliable and timely.”
Our impact
We are proud to have worked with more than 30 state agencies, 50 local communities, and more than 12 national organizations. The map below highlights the states in which we’ve made a difference so far.
Case study
We partnered with leaders in Florida’s Alachua County to implement a local tobacco retailer licensing policy, raise the minimum legal sales age for tobacco to 21, and add retailer location restrictions near schools. Read more.
Let’s connect
We’d love to hear more about your goals for your community — and we hope you’ll join us in creating meaningful change. Contact us at [email protected] or fill out the form below.
