We empower communities to become healthier places for all

Our Impact

With our partners, we advance place-based public health by enacting and enforcing policy, systems, and environmental interventions that promote health equity across communities.

We aim to reduce the detrimental impact of unhealthy substances such as tobacco, alcohol, and unhealthy food at the consumer’s primary point of exposure and access: the retail environment.

What We Do

Counter Tools draws on the best available science and an evidence-based model of change to help state and local-level partners reduce the impact of products that harm the health of individuals and communities. Based on a community’s needs, our work can focus on prevention strategies, enforcement tactics, or a combination of both.

With a team of public health experts, we are proud to offer extensive training, technical assistance, and advanced technology aimed at increasing our partners’ capacity to build healthier communities for all.

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Our Partners

We work collaboratively with our partners to advance their goals around place-based public health. Our partners are government agencies, nonprofits, universities, and educational organizations with a diversity of geographic and demographic characteristics, capacity, and political landscape.

Map markers

  1. ChangeLab Solutions
  2. Lee’s Summit CARES
  3. Public Health Law Center
  4. Community Advocates
  5. American Lung Association
  6. PEER Services
  7. Case Western Reserve University Prevention Research Center
  8. University of Kentucky
  9. CDC Office on Smoking and Health
  10. Charleston Center
  11. University of North Carolina
  12. University of Virginia
  13. CADCA Geographic Health Equity Alliance
  14. National Association of County & City Health Officials
  15. Campaign for Tobacco-Free Kids
  16. Truth Initiative
  17. Reality Check
  18. Preventing Tobacco Addiction Foundation / T21
American Lung Association logo
Campaign for Tobacco-Free Kids logo
CDC logo
ChangeLab Solutions logo
Charleston Center logo
Community Advocates logo
GHEA logo
Public Health Law Center logo
Reality Check logo
Truth Initiative
University of Kentucky
UNC logo
University of Virginia logo

What Our Partners Say

“They are thorough, responsive, and professional. Counter Tools staff is reliable and timely.”

Ian, South Carolina Tobacco Free Collaborative

“Counter Tools brings the expertise and education our youth need… The broader, deeper learning experience they provide gets our young people thinking Big Picture–about how they can get out and contribute to their local community AND change the world.”

Jonathan Chaffee, Reality Check

“Counter Tools has been a great partner and assists in implementing a statewide POS effort. We value their expertise and contributions to our team.”

Cassandra, Minnesota Department of Health

“I can’t say enough how much I appreciate and value our partnership. We couldn’t be happier with the expertise, the TA, the software, everything. With your help, we have completely reinvented our Synar program and become one of the leaders across the state.”

Colleen Hughes, Prevention Specialist, Virginia Department of Behavioral Health & Development Services

“Innovative, engaging and will help continue momentum for local policy action.”

Jeff Soukup, Tobacco Policy Educator, Nebraska Department of Health and Human Services

Recent Blog Posts

Read Our Blog

Get in Touch!

Join us in advancing place-based public health.

Contact us at [email protected] or use the form below.