Counter Tools is a 501(c)(3) nonprofit organization that was founded in 2012 in Carrboro, NC with the vision that everyone should have the opportunity to live a healthy life in a healthy, equitable place. What started out as a warehouse of resources ( has expanded to become a national public health organization utilizing the best available science and an evidence-based model of change. Counter Tools supports state and local partners to reduce the detrimental impact of products that are harmful to health–like tobacco, alcohol, cannabis, and unhealthy food–at the consumer’s point of exposure and access: the retail environment. As a team of public health experts, we offer extensive training, technical assistance, and technology in order to increase our partners’ capacity to build healthier communities for all.

All of our positions are remote. Travel to partner states may be required, as well as travel to North Carolina at least once a year. All employees must provide internet, phone, and an appropriate place to work while in their remote location of choice. Full time positions include health insurance, dental insurance, vision insurance, life insurance, health spending account, paid time off, and a 401K plan. We are committed to a flexible work environment that supports the wellbeing of each team member.

Orange County Living Wage

Counter Tools knows that tobacco- and alcohol-related health problems disproportionately affect people of color, LGBTQ people, and other marginalized groups. Structural elements—both governmental and organizational policies and practices, including those that historically have and continue to disadvantage certain groups, along with industry targeting—impact exposure, availability, and access to both healthy and harmful products. We want our work with our partners and clients to reflect the communities we collectively serve, address health disparities, and strive toward a more equitable world. We strongly encourage applications from diverse individuals, including but not limited to diversity in such characteristics as race/ethnicity, national origin, age, socioeconomic background, religion, creed, veteran’s status, gender, gender identity, gender expression, sexual orientation, and disability. Counter Tools is an Equal Opportunity Employer.

Equity, diversity, and inclusion are important to Counter Tools and are core values in the work we do. We empower and equip communities with the resources, knowledge, and understanding necessary to combat racism, health disparities, and inequality. Change starts from within, and we are holding ourselves accountable to improve as an organization by applying an equity, diversity, and inclusion lens to both our internal operations and externally with our partners and clients.

Read Counter Tools stance on Equity, Diversity, and Inclusion.