Earlier this month the FDA finally released a guidance document detailing enforcement priorities of the new federal flavor ban. The administration originally promised to ban all flavored tobacco products but the final result is a parsed down version.
The new guidance document prohibits retailers from selling all flavors of cartridge-based electronic nicotine delivery systems (ENDS). There are unfortunately many flavored tobacco products that are exempt from this ban, including disposable popular e-cigarette devices like Suorin and Smok, and e-liquids used in ‘tank systems’.
We believe this policy falls short in protecting groups that have been targeted, by omitting other types of flavored e-liquids and menthol flavors, and leaving loopholes that tobacco companies can easily exploit.