Date: Thursday, October 30, 2025
Time: 9:00 – 10:30 a.m.  ET (New York) | 7:00 – 8:30 a.m. CT (Mexico City) | 10:00 – 11:30 a.m. BRT (Sao Paulo) | 8:00 – 9:30 p.m. WIB (Jakarta)
 
Vital Strategies and Counter Tools are bringing together experts from North America for an interactive webinar, sharing experiences, resources and tools for effective implementation and enforcement of tobacco control policies at the point of sale. Join us to understand why these policies are important, along with common challenges and the tools regulators can use to build compliance. Learn about evidence and best practices for retailer education programs and hear how New York City uses data to inform interventions and strategies. There will be time to ask questions and explore how to accelerate progress at the point of sale in your jurisdiction.

Vital Strategies’ Tobacco Control Implementation Hub provides implementation and enforcement resources for all those working in tobacco control through practical tools, guidance, evidence and expert support. Learn more during the webinar about the resources and support available.

Counter Tools is a 501(c)(3) public health consulting organization that aims to promote health equity and enact policy change in communities across the U.S. by providing reliable technology, accessible data analytics, and full-spectrum, tailored support. CounterTobacco.Org provides resources for local, state, and federal organizations working to counteract commercial tobacco product sales and marketing at the point of sale.

The webinar will be in English with simultaneous translation available in Bahasa Indonesian, Portuguese and Spanish.

Featured Speakers

  • Dr. Brian King, Executive Vice President for U.S. Programs, Campaign for Tobacco-Free Kids
  • Les Hagen, Executive Director, ASH Canada
  • John Jasek, Director of Research and Evaluation, Bureau of Chronic Disease Prevention, New York City Department of Health and Mental Hygiene
  • Mollie Mayfield, Senior Policy Analyst, Counter Tools

Participants will hear about:

  • The role of point of sale regulations in tobacco control, common implementation challenges and factors affecting compliance.
  • Resources for supporting increased compliance at the point of sale, including regulatory tools, retailer education, monitoring and inspections.
  • Best practices, challenges and lessons learned from North America.

Register here!