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Welcome! Counter Tools is a non-profit provider of proprietary software tools, training, and technical assistance to facilitate local- and state-level policy changes affecting the retail environment. 

We are a team of 11 tobacco control researchers, nutrition advocates, public health practitioners, "healthy stores fans", policy analysts, and community organizers who are making change in the world.

We believe that your zip code should never determine your health status, and see evidence-based policy change as the solution. 

Counter Tools has past or present data collection partnerships in seven states: Arizona, Colorado, Florida, Kansas, Minnesota, North Carolina, South Dakota, and Vermont. 

Counter Tools has past or present data collection partnerships in seven states: Arizona, Colorado, Florida, Kansas, Minnesota, North Carolina, South Dakota, and Vermont. 


The Store Audit Center helps tobacco control practitioners collect evidence of tobacco industry  marketing and promotions at the point of sale.

The Store Mapper displays tobacco retailer locations, policy compliance, and proximity to schools and parks, and tests policy effectiveness.

Our Fall 2015 Training Institute and User Conference brings together old and new partners in POS to further policy implementation.

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Counter Tools - 205 Lloyd Street #211 - Carrboro, NC 27510 - Tel. (919) 593 5822