Welcome! Counter Tools is a non-profit provider of proprietary software tools, training, and technical assistance to facilitate local- and state-level policy changes affecting the retail environment.
We are a team of 11 tobacco control researchers, nutrition advocates, public health practitioners, "healthy stores fans", policy analysts, and community organizers who are making change in the world.
We believe that your zip code should never determine your health status, and see evidence-based policy change as the solution.
The Store Audit Center helps tobacco control practitioners collect evidence of tobacco industry marketing and promotions at the point of sale.
The Store Mapper displays tobacco retailer locations, policy compliance, and proximity to schools and parks, and tests policy effectiveness.