We empower communities to become healthier places

Our Impact

With our partners, we advance place-based public health by enacting and enforcing policy, systems, and environmental interventions that promote health equity across communities.

We aim to reduce the detrimental impact of unhealthy substances such as tobacco, alcohol, and unhealthy food at the consumer’s primary point of exposure and access: the retail environment.

What We Do

Counter Tools draws on the best available science and an evidence-based model of change to help state and local-level partners reduce the impact of products that harm the health of individuals and communities. Based on a community’s needs, our work can focus on prevention strategies, enforcement tactics, or a combination of both.

With a team of public health experts, we are proud to offer extensive training, technical assistance, and advanced technology aimed at increasing our partners’ capacity to build healthier communities.

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Our Partners

We work collaboratively with our partners to advance their goals around place-based public health. Our partners are government agencies, nonprofits, universities, and educational organizations with a diversity of geographic and demographic characteristics, capacity, and political landscape.

Map showing partner states

Map markers

  1. ChangeLab Solutions
  2. Public Health Law Center
  3. Community Advocates
  4. American Lung Association
  5. CDC Office on Smoking and Health
  6. Charleston Center
  7. University of North Carolina
  8. University of Virginia
  9. Reality Check
  10. CADCA Geographic Health Equity Alliance
  11. Campaign for Tobacco-Free Kids
  12. National Association of County & City Health Officials
  13. Truth Initiative
American Lung Association logo
Campaign for Tobacco-Free Kids logo
CDC logo
ChangeLab Solutions logo
Charleston Center logo
Community Advocates logo
GHEA logo
NACCHO logo
Public Health Law Center logo
Reality Check logo
Truth Initiative
University of Kentucky
UNC logo
University of Virginia logo

What Our Partners Say

“I can’t say enough how much I appreciate and value our partnership. We couldn’t be happier with the expertise, the TA, the software, everything. With your help, we have completely reinvented our Synar program and become one of the leaders across the state.”

Colleen Hughes, Prevention Specialist, Virginia Department of Behavioral Health & Development Services

“Counter Tools has been a great partner and assists in implementing a statewide POS effort. We value their expertise and contributions to our team.”

Cassandra, Minnesota Department of Health

“Counter Tools brings the expertise and education our youth need… The broader, deeper learning experience they provide gets our young people thinking Big Picture–about how they can get out and contribute to their local community AND change the world.”

Jonathan Chaffee, Reality Check

“They are thorough, responsive, and professional. Counter Tools staff is reliable and timely.”

Ian, South Carolina Tobacco Free Collaborative

Recent Blog Posts

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Get in Touch!

Join us in advancing place-based public health.

Contact us at [email protected] or use the form below.