Point of Sale Training Institute: 

Skill Building and Collaboration to Advance Public Health

April 24-25th, 2014
North Carolina Botanical Garden
Chapel Hill, NC

Click here to download a Training Institute flyer.

North Carolina Botanical Garden

North Carolina Botanical Garden

Collecting data in stores, May 2013 Training Institute

Collecting data in stores, May 2013 Training Institute

I loved meeting people from other states and hearing what they were doing.”

”It was one of the best trainings I’ve been to!”

I thought it was the perfect mix of presentations, hands-on learning, discussion, and low-stress networking opportunities.”

”This really helped me frame [POS tobacco control] and come up with a game plan for my state.
— Praise for previous Training Institutes

About the Training

Training Sessions

This two-day, interactive training is designed for tobacco control and public health workers from state and local health departments and voluntary organizations who want to learn more, get started, or ramp up their point-of-sale efforts. The training and associated follow-up activities are particularly helpful for those who want to start doing retail store assessments and would like to trial the Counter Store Audit Center software, our web-based mobile data collection system.

This engaging training will take place in the classroom and in retail stores. (We will visit tobacco retail outlets to conduct assessments on Friday!) Session topics include:

  • Making the case for point-of-sale
  • The policy change process
  • Assessing your POS priorities
  • How to use the Store Audit Center
  • How to do store and neighborhood audits
  • GIS and store mapping for POS tobacco control

Training Follow Up

Your participation in this training gives you three months of software access and weekly technical assistance calls to support your work when your return home. 

Store assessments are often a first step in retail public health work. Training Institute participants will each receive a unique login ID and password for the Store Audit Center software, valid through July 2014. Plan now to conduct store assessments after the training, using a survey form custom-developed to meet the needs of your Training Institute cohort. With the Store Audit Center, you simply log in, build your team of volunteers or staff, upload a store list, confirm your survey form, launch your store assessment campaign for data collection with paper and pencil or smartphones, and get a report of your findings when finished. 

Training will not stop at the end of the two-day event in Chapel Hill. Counter Tools will lead weekly TA calls for your Training Institute cohort through January 2014. Each call includes a general check-in time for questions and discussion, a structured short presentation from Counter Tools, and a tip/trick or special troubleshooting topic. Expect additional resources, emerging science, collaboration, and strategic planning.

Fees/Training Cost

Fee for the training is $1850 per person, which includes:

  • Meals Wednesday dinner 4/23/2014 through Friday lunch 4/25/2014
  • Two-nights single occupancy lodging at Hampton Inn Carrboro on Wednesday and Thursday nights, 4/23 and 4/24/2014
  • Login access to Store Audit Center for 3 months (through July 2014)
  • Weekly TA calls with your Training Institute cohort for 3 months (through July 2014)
  • Ground transportation during the conference

Training fees do not include airfare or transportation to/from airport and conference hotel. You will not need a car while you are here, we have shuttles for use during the training.

Registration & More Information

Register for the training using the form below. We will send you a confirmation email with invoice for payment within 1 business day. If you have questions or need help, contact us at 919-593-5822 or aem@countertools.org.

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Counter Tools - 205 Lloyd Street #211 - Carrboro, NC 27510 - Tel. (919) 593 5822